A company in the "Freight Marketplace" functions as a platform that connects shippers and transporters. Shippers are individuals or businesses that need to transport goods, and transporters are companies that provide transportation services.

These marketplaces allow shippers to find carriers who can transport their goods, usually at a lower cost. They can compare rates, routes, and services from multiple carriers, book and track shipments, manage paperwork, etc. On the other hand, carriers can find loads to fill their trucks, reducing empty miles and thus increasing efficiency and profitability.

Examples of freight marketplaces include companies such as Freightos, Convoy, and Uber Freight.

Decarbonizing your company's freight needs involves finding a marketplace vendor who abides by the principles of sustainable and eco-friendly practices. Here are some steps to guide you:  1. Research: Start by identifying freight vendors that promise sustainable and eco-friendly operations. Look for their carbon emissions information and any green certifications they might have. A well-established Freight Marketplace normally offers features or additional services that are tailored towards reducing the carbon footprint.  

2. Evaluate Transparency: Vendors in the Freight Marketplace should be transparent about their operations and environmental initiatives. This includes how they calculate their carbon emissions, their fuel efficiency, and what type of equipment they use. They should provide precise and easy-to-understand information regarding their green efforts.  

3. Check for Technology Integration: Look for a vendor that incorporates technology in their operations. This includes things like route optimization software to reduce fuel usage, electric or hybrid vehicles, or fuel-efficient planes or ships.  

4. Explore Programs and Initiatives: Does the potential vendor participate in any sustainability programs? Are there any company-wide environmental initiatives? Check if they have goals to reduce their carbon footprint and the roadmap to achieve those goals.  

5. Destination Accessibility: A vendor must have a delivery network that matches your needs. This includes ensuring your package gets to its intended location promptly to avoid unnecessary emissions resulting from delayed or failed deliveries.  

6. Audit Process: It's crucial to check whether the vendor conducts regular audits on their sustainability efforts and if they can provide evidence of this inspection.  

7. Third-party Certification: Look for vendors who have been given third-party certification for their sustainability efforts. This can include certifications like SmartWay, Energy Star, ISO certifications, etc.  

8. Track Record: A vendor's past performance in terms of sustainability can give you a picture of their commitment to decarbonizing. Look at their sustainability report, achievements, recognitions, etc.  

9. Get External Help: If the process seems overwhelming, consider consulting with a supply chain sustainability expert or service to help you identify environmentally responsible freight vendors.   10. Request for Proposals: Once you've narrowed down your list of potential freight vendors, you can send a request for proposals (RFP) with your specific requirements, preferences for carbon emissions targets, and criteria for evaluation.   Remember to maintain a dialogue with the potential vendors about your company’s sustainability goals. This conversation can reveal whether or not these vendors will be compatible partners in working towards your targets.

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