IMPACT Plus offers a cutting-edge sustaintech solution tailored to the needs of the digital advertising sector, helping brands, agencies, adtechs, and ad networks measure and minimize their environmental footprint across 50 countries. By introducing new performance indicators and tools, IMPACT Plus enables the advertising industry to incorporate greenhouse gas (GHG) emissions and electricity consumption into their digital advertising strategies. Since its inception in 2020, IMPACT Plus has been instrumental in guiding major brands like L'Oréal, Nestlé, Procter & Gamble, and their advertising partners toward more sustainable media purchasing practices. The company's solutions are effortlessly integrated into existing advertising delivery systems, making it easier for ad networks and adtech companies to evaluate and improve their environmental impact, marking a significant step forward in greening the digital advertising landscape.