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Provenance is a sustainability-focused platform that verifies and amplifies the sustainability credentials of consumer packaged goods. Their mission is to set a new global standard for consumer sustainability, helping customers make confident, eco-friendly purchasing decisions. By promoting transparency from product discovery to checkout, Provenance aids businesses in highlighting their sustainability efforts and secure their market share in an increasingly environmentally-conscious market. Their platform is currently used by over 200 leading consumer packaged goods businesses, including brands such as Cult Beauty, The Ordinary, and BELU.
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